• Account Management The responsibility of the account manager is to be the client’s representative at the agency, and the agency’s representative at the client’s organization. It is his or her job to get the best possible work from the agency for the client-but at a profitable return for the agency.
• Account Planning is still relatively new among agencies, and is not used at all agencies yet. Essentially, account planners make sure the consumer’s perspective is fully considered when advertising is developed. The account planner works to continually focus and re-focus the agency’s strategic and creative thinking on the consumer, helping the team—particularly the creatives—understand what “turns the consumer on”.
• Creative The creative department of an advertising agency is responsible for developing the ideas, images, and words that make up commercials and ads. While many people in the agency contribute to the process, the invention and production of advertising is mainly the responsibility of copywriters and art directors.
• Market Research The basic role of the market research department in an advertising agency is to understand the wants, desires, thoughts, concerns, motivating forces, and ideals of the consumer. By researching secondary information, conducting focus groups or one-on-one interviews, testing people’s reactions to new advertising copy, tracking sales volume or studying buying trends, the advertising agency researcher becomes an expert on consumer behavior.
• Interactive Marketing This is a brand new area in the field of advertising and marketing which is quickly evolving. If you have ever visited a company’s web site, you have been part of how interactive marketing is changing the relationship between advertiser and the audience. An important point to understand is to realize that with traditional marketing vehicles, companies had to find you to get your attention. In the world of interactive marketing, the consumer seeks out the company’s web site and decides how long they will stay. They can tailor the experience to their own needs. This is why interactive marketing is the fastest growing phenomena in the media and marketing world.
• Media The media department of an advertising agency is responsible for placing advertising where it will reach the right people at the right time and in the right place…and do so in a cost-effective way. Planning and buying media at an advertising agency is exciting and challenging because ways of communicating are constantly changing and becoming more complex.

Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing.

Advertising plays a significant role in today’s highly competitive world. A career in advertisement is quite glamourous and at the same time challenging with more and more agencies opening up every day. Whether it’s brands, companies, personalities or even voluntary or religious organizations, all of them use some form of advertising in order to be able to communicate with the target audience. The salary structure in advertising is quite high and if you have the knack for it one can reach the top. It is an ideal profession for a creative individual who can handle work-pressure.

Today, new areas are emerging within advertising like event management, image management, internet marketing etc. Event management wherein events are marketed, Image management wherein a a particular profile of an individual or an organisation is projected. Internet marketing has also brought about a lot of changes in advertising as Internet means that one is catering to a select group of audience rather than a mass audience.

Any guesses what was child’s dream??????